Investment Strategies

Truist Wealth’s New Team Positions Clients For Uncertainties

Editorial Staff, October 22, 2021

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Northeast
Connors said he was happy to join Truist for its “tremendous opportunity” and its growth ambitions for the Northeastern regional market. Truist looks after business owners and multi-generational families, executives and entrepreneurs.

With technology likely to feature in so many portfolios, both on the listed and private markets side, being in Boston makes a lot of sense as well, given the richness of the local economy’s education and research ecosystem, driven by renowned universities and the sort of tech clusters also seen in California, Nashville, Tennessee and Austin, Texas. 

The Boston operation at Truist has a total of approximately 45 staff.

“We look to get with such [organizations] early and help to make them successful,” Connors said. 

“Our long-term business objective is that we want to grow Truist in New England and in conjunction with our partners. We want to be a big player in the wealth management space,” he continued. 

Connors was at Wells Fargo for 17 years, working as a senior private banker. Rogers has 28 years’ industry experience, and was also at Wells Fargo. They joined in September. 

He, Rogers and Robillard decided to join Truist  because it can deliver the kind of investment, banking, planning and risk management services their clients wanted.

“Truist has pretty much all of the capabilities that we need,” he said, adding that putting alternative assets such as private equity and real estate on the menu is very much on his mind. [They are a] “very important part of asset allocation for clients. We want them to have assets that aren’t correlated with the equity market.”

Connors likes the culture at his new berth: “The culture at Truist was a big driver in our decision to join the company. That includes the company’s “one team” mentality - this collaboration allows us to work together to support our clients’ holistic financial needs,” he continued. 

FWR asked Connors the inevitable pandemic question - how has the sector had to adjust? 

“Like all industries, we learned how to adapt and so did our clients. Wealth management is a client service business – so we need to partner with clients on their terms. For example, we have some clients who want to continue holding virtual meetings as opposed to in-person meetings. Others really want to get back together in person in a safe way. So having the technology that allows teams to be agile and serve clients “where they are” is important,” he said.

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