The saga around the prince's links to deceased pedophile Jeffrey Epstein also highlights how financial firms are moving rapidly to protect their reputations.
The duke has been facing questions over his ties to Epstein for several years. Media commentary has also been rife with speculation about other famous persons' connections to Epstein.
The way that various firms have severed ties with Prince Andrew is an example of how organizations’ reputational management has to move rapidly. In the past, businesses have been keen to play up Royal connections but the latest episode shows that this is not always the case. There have also been cases - as seen by the Sackler family's woes - of how donations to philathropic causes can backfire if a family's business is attacked for its products.