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"[People] don’t expect retirement to begin with social security and sit on the back deck in a lounge chair for the rest of their lives. This group really wants to remain active."

Jeff Cimini, head of personal retirement at Merrill Lynch

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At a time when social media is playing an increasingly large part of clients’ lives, JHS Capital Advisors has linked up with Socialware to boost client relationships and attract new business by embracing new technology and communication channels.

Following an enthusiastic response from advisors during a pilot program, JHS now offers Socialware to its advisors - enabling strategic and measurable social media campaigns via Facebook, Twitter and LinkedIn.

The move comes just after a poll by SEI revealing that an overwhelming 94 per cent of advisors plan to increase their use of social media in the coming year.

“Successful advisors recognize that the financial services business is heavily focused on interaction with individuals and firms rely on their advisors to cultivate and maintain those valuable relationships,” said Chad Bockius, chief executive of Socialware, the business technology firm. 

JHS also explained how it is using social media to locate and recruit more advisors. “By harnessing social media, we have built additional lines of communication between ourselves and other professionals in the financial services sector,” said Amy Whittington, director of business development for the Midwest and western regions.

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